Hey there, It’s another new week to discuss all things PR and life in general, which is what this amazing blog is about. There is this argument outside the PR and marketing space as to whether Public Relations (PR) and Advertising are the same. It beats me every time someone says “oh, it’s the same…
Hey there, Welcome to the PR Chic blog, today’s focus would be on the differences between strategy and tactic as regards public relations (PR), so let’s dive in! What is a strategy? Strategy, according to the Management Study Guide, can be defined as “A general direction set for the company and its various components to…
Hey there, In our last writeup, we discussed knowing your customer persona in your bid to write a comprehensive PR plan. In this article, we will be discussing how to conduct the demographic and psychographic segmentation of your target audience. So let’s dive in! What is Demographic Segmentation? Instapage defines it as a precise form…
Hey there, Today’s focus would be on how to identify your customer persona. In the Marcomms space, it is often used when describing your customer characteristics. It beckons the question, what does my average customer want, what does he/she think of when making a purchasing decision, where can my average customer be found? These are…
Hey there, It’s another new week to discuss all things PR and life in general, which is what this amazing blog is about. There is this argument outside the PR and marketing space as to whether Public Relations (PR) and Advertising are the same. It beats me every time someone says “oh, it’s the same…
Hey there, Welcome to the PR Chic blog, today’s focus would be on the differences between strategy and tactic as regards public relations (PR), so let’s dive in! What is a strategy? Strategy, according to the Management Study Guide, can be defined as “A general direction set for the company and its various components to…
Hey there, In our last writeup, we discussed knowing your customer persona in your bid to write a comprehensive PR plan. In this article, we will be discussing how to conduct the demographic and psychographic segmentation of your target audience. So let’s dive in! What is Demographic Segmentation? Instapage defines it as a precise form…
Hey there, Today’s focus would be on how to identify your customer persona. In the Marcomms space, it is often used when describing your customer characteristics. It beckons the question, what does my average customer want, what does he/she think of when making a purchasing decision, where can my average customer be found? These are…
Hey there, It’s another new week to discuss all things PR and life in general, which is what this amazing…
Hey there, Welcome to the PR Chic blog, today’s focus would be on the differences between strategy and tactic as…
Hey there, In our last writeup, we discussed knowing your customer persona in your bid to write a comprehensive PR…
Hey there, Today’s focus would be on how to identify your customer persona. In the Marcomms space, it is often…
Hey there, We always hear that it is important to know your target audience in the PR and marketing space,…
Hey there, It’s another week to discuss all things PR and this week, we will be focusing on Public Relations…
Hey there, It’s been such a long time since I wrote here. Life happened, gadgets got damaged, priorities changed, work…
Hey there, It’s your favourite PR consultant and I am back with conversations about all things Public Relations, so let’s…
Hey there, Have you wondered what PR Planning is about, and how you can possibly hack through it with your…
Hey there, In my previous post, I talked about how research is very important and the fact that there is…
Hey there, As a newbie PR person, have you ever wondered about the level of research that is involved in…
